Brand boost by wildtangent
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BrandBoost™ is a unique advertising platform that enables consumers to unlock premium game content by engaging with brand advertising. BrandBoost is based on this concept of value exchange advertising: by choosing to engage with a brand, consumers get access to game content that they would otherwise have to pay for. BrandBoost works across all types of online game content and manifests itself differently based on the content type and the associated business model.
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The document discusses scaling ad revenues through a blend of revenue streams including ads, virtual goods, and subscriptions. It introduces BrandBoost, an advertising platform that allows brands to engage gamers by dynamically integrating sponsored items and sessions into social games on Facebook. BrandBoost has potential to reach over 10 million daily users and has seen success with its initial campaigns, addressing advertiser concerns about performance, scale, addressability, and reliability. The document predicts advertising will be 30-50% of ARPU by 2013 for companies that successfully implement blended revenue models like BrandBoost.
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Join our platform and plug your game on!
We handle the member acquisition and monetization.
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Get in touch with us to learn how you can license one of our games for your brand!
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Microtransactions allow games to be free but encourage optional in-app purchases. They use mechanics like waiting periods or grinding to incentivize spending money for instant progress. Social media platforms target ads at younger users, hoping to generate clicks and revenue through engaging ad formats. Popular gamers on YouTube and Twitch promote games through sponsored content in order to make money both for themselves and the game developers. These monetization strategies aim to turn some users into "whales" who spend the most money, while still accommodating smaller spenders.
Qmerce
Qmerce is an engagement platform that uses social gaming to build consumer loyalty and interaction with brands. It allows brands to create customized branded games that can offer prizes to drive interaction and viral sharing. The goal is to maximize brand exposure through fun and engaging games that reflect the brand's values and increase reach and customer engagement over time.
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- MyGreat11 allows users to earn cash prizes based on their players' real-match performance without having to join contests or win.
- Users can earn through career bonuses calculated based on their career score, invite bonuses for referring friends, and winning bonuses when their referred friends win contests.
- The game aims to offer users financial freedom through a credit limit of Rs. 11,000 to play contests without having wallet balances.
- MyGreat11 believes these unique features along with a variety of contest types will help engage users and grow the fantasy cricket industry in India.
Peter Warman (Newzoo) @ Games and Screens, IBC
The document discusses the changing global games market and opportunities across different screens. It notes that games are now played on multiple screens, often free-to-play with in-game purchases, and treated as ongoing services. This requires companies to adapt business models and organizations. Emerging markets are major drivers of growth, though mature markets still generate most revenue. The games industry is increasingly global and competitive.
TCC Academy: Peter Warman
The document discusses trends in the games industry and opportunities for brands, including:
1) Game brands across all platforms are becoming more important and recognizable intellectual property is key.
2) Games have become services with active communities rather than single products.
3) Games have become an integrated part of peoples' lifestyles.
4) New business models have driven down game prices, making advergames ideal for attracting mass audiences.
Why not to make your next mobile game a paid game
1) Having a paid model limits the buying decision to "buy" or "not buy", whereas allowing free trials or tiered pricing allows users to try before committing fully.
2) Not all users will want to pay the same amount - some will pay a lot, some a little, some nothing. Allowing various price points reaches more potential players.
3) Mobile games are easy to copy, so relying only on price risks being undercut by clones. Non-price differentiation is needed for long-term success.
Mobile game discovery for indies
The document discusses the challenges of marketing mobile games. It notes that traditional marketing methods like press releases do not work well and performance ads are very expensive. Both game makers and players struggle with discovery in crowded app stores. The document advocates devoting serious time and effort to marketing across multiple channels. It emphasizes targeting a niche audience and having a budget to test user acquisition strategies wisely. The key message is that relying only on making a good game is not a viable strategy and game developers must make their own luck through proactive marketing.
Plug In Digital 2018 offer
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- 1. BrandBoost TM March 2010
- 4. The BrandBoost™ platform is leveraged by leading advertisers who want to engage gamers in a way that is invitational and adds value to the game experience Confidential Premium Brands for Premium Sites The results advertisers see from this method of advertising far exceed results from other online advertising models and as a result they are willing to pay a premium over standard display advertising
- 7. Confidential Players see the sponsored item promotion featuring, for example, wearables, power-ups, etc., and can click through for more information. How It Works Sponsored Items
- 8. Confidential Players see the item description and can opt-in to the sponsorship messaging to unlock the item, or go back to the game. The first two ad placements appear in the form of a “brought to you by” logo and 728x90. How It Works Sponsored Items
- 9. Confidential Players view a custom rich media experience (typically video) for a minimum of 30 seconds Once loading button switches to “continue” players can navigate back to the game. How It Works Sponsored Items
- 10. Confidential Players receive confirmation that the item has been unlocked and view the last of the sponsor creative. How It Works Sponsored Items
- 11. How It Works Sponsored Sessions – Downloadable Games Players are given the option of playing a free session of the full-version game, or purchasing the game at its retail value. The first two ad placements appear in the form of a “brought to you by” logo and 728x90.
- 12. Once loading button switches to “continue” players can continue on to the game without any interruptive advertising. Players view a custom rich media experience (typically video) for a minimum of 30 seconds How It Works Sponsored Sessions – Downloadable Games
- 13. After players close the game session, the “thank you” page is shown giving them the opportunity to purchase, rate and/or review the game as well as view the last of the sponsor creative. How It Works Sponsored Sessions – Downloadable Games